Three TV adverts for the online retailer Nasty Gal have been banned by the Advertising Standards Authority (ASA) over claims the model appeared “underweight”.
The ASA received 22 complaints over the ads released by the Manchester-based retailer, with people labelling them as “socially irresponsible” and describing the model as “unhealthily thin”.
The three adverts, which aired in June 2018, featured a female model posing in various items from Nasty Gal’s summer collection, including swimwear, a dress, a tank top and a skirt.
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In other scenes aired, she was shown playing tennis and golf.
After careful consideration, the ASA said that although the model appeared to be in proportion, specific scenes in the ad drew attention to her thinness due to the poses she struck and the angle of the camera.
“For instance, the ads showed the model lying on a sun lounger stretching her arms, which emphasised their slimness and length,” the advertising watchdog’s statement reads.